A promotional video is easily the fastest, most effective and most affordable way of promoting your business. Yet despite online videos proving to be the fastest growing medium on the web, why are so few business taking advantage of this potential goldmine?
There simply couldn’t be a better time to consider having a promotional video created for your business, hotel or organisation. The official statistics demonstrate that whilst searches for promotional video based information are rising rapidly, other forms of media such as text based website content are remaining fairly static.
YouTube, the web’s most popular repository for free video content, is the third most visited website on the planet. No other online medium gives you as great a chance to reach out to your prospective customers, to sell your product or service in a visually compelling way and to communicate more information more effectively than a promotional video.
Yet here’s the thing – very few people are doing it!
Why is this? Simply put, relatively few people have caught on to the fact that a promotional video is a huge opportunity, and with far less competition than within standard text based searches, you stand much more of a chance of being found than relying on two lines of text that might be buried within millions – or even billions of results.
When compared to other online forms of marketing, a promotional video has many advantages, including:
• The ability to bring your business to life in three dimensions
• The ability to create movement and personal interest
• The ability to use video editing techniques, including music, to generate a mood or atmosphere
• The ability to combine multiple forms of media, including video, audio, text, pictures and animation
Statistics demonstrate that once someone begins watching a short video online, they tend on average to watch the whole video. This is in direct contrast to the proportion of people who read everything on your website, which is very low indeed. Effectively you have an actively engaged visitor with whom you can communicate in a way that is much more comprehensive than any other.
While on the subject of statistics – here are two more:
• 75% of visitors to a website stay less than 30 seconds
• 33% of visitors watch an online promotional video to the very end
Let’s consider how these two statistics compare. Let’s say you receive 1000 visitors to your website. 750 of those will leave before they’ve been there for 30 seconds, which means that almost certainly they will not have read everything you have to say about your company. 250 of your visitors are likely to stay for longer than 30 seconds – but will they read everything, look at all the pictures and take on board your important messages?
Now if you have a promotional video on your site, on YouTube, Google Videos or elsewhere, of your 1000 visitors 333 of them will stay with you for 3 minutes. Not only have you retained the interest of a higher number of people, but don’t you think those 333 people will have taken in all of your most important ideas and messages? Whichever way you look at it, the facts speak for themselves – a promotional video is easily the most effective way of marketing your business, hotel or organisation today.
Remember also that people think in images. For proof, simply think of the word elephant. Are you thinking of the word elephant? No, probably not, because what you’re almost certainly doing is imagining an elephant in your mind. The chances are high that the elephant’s not frozen motionless either. The truth is our minds work a little like a video player, playing back or creating visual ideas.
When it comes to marketing your business it makes sense to use a medium which more closely matches the way people’s minds work. A recent study carried out at New York University revealed that people only tend to remember about 20% of what they read, but 80% of what they see.
Do you want to take advantage of one of the least competitive, most effective online marketing opportunities available? Do you want to attract more visitors, retain visitors for longer, communicate more information to those visitors and have those visitors remember around 60% more than they would visiting your competitors’ sites?
The answer is simple. An online promotional video is easily the best way of promoting your business. Video is the fastest growing trend on the web, allowing you to promote your business, hotel or organisation in a way that’s far more in tune with the way people are using the internet today. Your promotional video may only last 3 minutes, but those 3 minutes could be the most important moments for the success of your business.